ICE Factor PhotoApp and Selfie Station

Minion Experience #SSE15
Minion Experience #SSE15

Sponsorship Marketing: ICE Factor PhotoApp and Sweets & Snacks Expo

Market: Chicago, Illinois


Design and create a branded marketing campaign using the ICE Factor PhotoApp in the form of a Selfie Station at the National Confectioners Association’s Sweets and Snacks Expo. ICE Factor used this innovative marketing technique to represent and drive traffic to the booth for My Favorite Company’s novelty line, Treat Street to effectively promote their latest products.


The ICE Factor PhotoApp station was set up onsite and utilized in the form of a Selfie Station where attendees were able to take photos with the Minions™ as well as share their experience on social media platforms.  Attendees were prompted to enter their information and the PhotoApp would instantly send a web link so that participants could access their photo. Each PhotoApp experience was view-able on a customized and branded microsite, making it user-friendly to share socially. The Selfie Station acted as an  inventive, unique and interactive way to draw attention and traffic to My Favorite Company’s booth.


Successfully promoted the client’s company and  effectively engaged consumers with innovative marketing techniques. Sent hundreds of emails to consumers, which resulted in thousands of views via social media, effectively endorsing My Favorite Company.


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ICE Factor PhotoApp and Selfie Station was originally published on ICE Factor


USA Network Guerrilla Marketing and Scooter Squads

ICE Factor Orlando Guerrilla Marketing

ICE Factor Orlando Guerrilla Marketing

Market: Massachusetts, New York, Illinois, California
Timing: June 2011
Objectives: Develop, coordinate and execute experiential marketing campaign utilizing branded scooters towing illuminated billboards and branded ice cream karts to promote USA Network television series.
Elements: Multiple teams were utilized throughout each market and consisted of team members as brand ambassadors utilizing branded scooters and branded ice cream karts.
Results: Generated 1,000,000+ impressions from consumer traffic. Distributed thousands of promotional materials on USA Network television series and 100,000 ice cream cones.

“From the very beginning, ICE Factor’s team was strategic and organized for this multi-market activation. Their attention to detail , communication and response assured us that we were working with the right marketing company to represent our client.” – Agency Account Manager, USA Network